Open Hospitality, a global provider of hotel online marketing solutions, has redefined the Search Engine Optimization process for its clients. Advances in tools and techniques are rapidly changing the focus of what matters most for robust hotel website search management.
"We have developed a new communication strategy for our independent hotel clients. We reveal what matters most in handling hotel search technology," commented Chris Wichers, executive vice president of Open Hospitality. "SEO subject matter can be complex and hoteliers can be distracted by the "techno-static" projected by so many vendors. This trend on the part of search vendors aims to mystify, not to enable understanding."
Wichers continued, "Hotel specific expertise in search management is highly sought after. We have crafted ways to insure that our clients can fully understand their search ROI. The integrated Open Hospitality platform allows hotel management and owners to ‘follow the money’. This process includes the generation of website hits and unique visitors, leading ultimately to the delivery of guest room bookings. Bookings tied directly to search activities are the best metric for SEO effectiveness."
In addition to website design, hosting and hotel SEO services, Open Hospitality offers innovative approaches to hotel reservation distribution including partnerships with TripAdvisor, Travelzoo and Kayak.
About Open Hospitality
Open Hospitality delivers a full array of strategic online marketing solutions and accommodation booking options. The award-winning Internet marketing company focuses exclusively on hotels and hospitality verticals. The company helps independent hotels, groups and chains to raise online visibility, build market share and increase online reservations. Open Hospitality designs websites optimized for major search engines and creates high-impact email marketing campaigns. Its diverse client base of over 600 hotels in 38 countries includes some of the most renowned names in the hotel industry, including Helmsley Hotels in New York, Empire Hotel Group, Blakes Hotel in London, Warwick Hotels International, Graves Hospitality and Noble House Hotels among others. The company is headquartered in New York and has offices in major cities including Los Angeles, San Francisco, Anaheim, Las Vegas, Dallas, Miami, and Bonita Springs.
Open Hospitality respects your privacy and is committed to protecting it. This Privacy Statement is meant to inform you of how we collect, use and protect your personal information, and the choices you have in this regard.
In particular, Open Hospitality is committed to complying with the European Community Directive on Data Protection, commonly referred to as the "EU Privacy Directive". Open Hospitality has chosen to comply with the EU Privacy Directive by certifying our compliance with the U.S. Department of Commerce's "Safe Harbor" program. Open Hospitality adheres to the principles of the Safe Harbor program, which are Notice, Choice, Onward Transfer, Access and Accuracy, Security, and Oversight/Enforcement. More information on the program can be found at http://www.export.gov/safeharbor/.
This Privacy Statement applies to Open Hospitality. and each of its controlled subsidiaries (frequently collectively referred to as "Open Hospitality"). This Privacy Statement applies to all of Open Hospitality' products and services, as well as each of Open Hospitality' websites collecting personal information, including without limitation www.pegs.com. A more complete description of Open Hospitality products and services and be found at www.pegs.com. As described below, this Privacy Statement also applies to Open Hospitality Human Resources information concerning Open Hospitality employees in the European Union.
Open Hospitality' services relate primarily to travel-related reservations, and most commonly involve processing relating to hotel room reservations. However, Open Hospitality' processing services may apply to other types of transactions, such that references below to "hotels" or "hotel companies" may apply to other types of transactions you may seek to conduct. For example, Open Hospitality may process commission transactions relating to your car rental, train reservation or airline reservation.
This Privacy Statement applies to "personal information," meaning such information that is easily identifiable with a specific individual. This Privacy Statement does not apply to statistical or other information from which your personally identifiable information cannot be determined.
Open Hospitality may obtain information about you in connection with our service offerings in several ways, including through central reservation systems, call centers, travel agents, Internet websites and database networks. For example, personal information is generally collected in connection with a hotel reservation you make using one of our systems or the system of one of our hotel or travel agent clients.
Open Hospitality generally collects only such personal information as is reasonably necessary to facilitate reservation, payment and commission processing transactions. Such information may include without limitation such basic information as your name, address, telephone and credit card information. Other information collected may include travel agent information, airline flight information, frequent guest/loyalty program numbers or membership information, other group discount program affiliations, hotel and room rate information, arrival and departure dates as well as special accommodation requirements.
Open Hospitality generally does not require or request any "sensitive data", that is, information pertaining to racial or ethnic origins, political or religious beliefs, union membership, health or sex life. However, we may collect certain sensitive data solely in order to facilitate the accommodation of any special considerations you may have in connection with your reservation, such as special medical or dietary requirements. In addition, sensitive data could be inferred from your group or loyalty program information, or from other special preferences you may provide in connection with your reservation. However, Open Hospitality does not use or share any such information for any purpose other than as described below.
We use your personal information to facilitate the provision of our services, and allow your chosen hotel company, travel agent or other service provider to provide its services to you. Specifically, your personal information is used to process your hotel reservation, as well as to process any commission or other amounts that may be payable to your travel agent or other intermediary in connection with your reservation. Credit card information is used only for payment processing and fraud prevention.
Any "sensitive data" is collected only to facilitate accommodation of any special considerations you may have in connection with your reservation, and/or to process your reservation transactions properly, such as at the appropriate group discount rate.
We may use your personal information in order to update you with our marketing activities. However, you may opt-out of receiving such information at any time. We have no control over whether your personal information is used for marketing or other activities by your hotel company, travel agent or other intermediary.
Open Hospitality does not sell, rent or lease your personal information to others. Open Hospitality will not share your personal information with third parties except in connection with the provision of our services to you and/or your hotel company, travel agent or other intermediary. We have no control over whether your personal information is used for marketing or other activities by your hotel company, travel agent or other intermediary.
Open Hospitality contracts with third-party service providers in connection with the performance of our services. For example, Open Hospitality uses certain banking institutions to process commission payments. Such third-party service providers are generally required to keep confidential the information received on behalf of Open Hospitality and may not use any such personal information for any purpose other than to carry out the services they are performing for Open Hospitality. These service providers may change or we may contract with additional service providers to better serve our clients.
Open Hospitality may share your personal information across its various business entities and service lines, all of which are generally subject to the requirements of this Privacy Statement. Open Hospitality may also combine with or be acquired by another business entity, in which case your information may be shared with such entity.
Open Hospitality will not otherwise share personal information with any other third parties without your permission, unless we assess such disclosure to be required by law.
Since we generally only provide information to your hotel company, travel agent or other intermediary in connection with your transactions, if you do not wish for such third parties to obtain your personal information, then please be aware that we may not be able to process your intended transaction. If you still do not wish for us to share your information with such parties, then contact our Privacy Office at the contact information listed below.
If you do not wish for your personal information to be disclosed to any of our third party service providers, please contact our Privacy Office at the contact information listed below. Within a reasonable time after receiving your request to not distribute your personal information to such third parties, we will either cease any further distribution to such third parties or notify you if such cessation is not reasonably practicable. Please keep in mind that if Open Hospitality cannot disclose or share your information with such third parties, then we may not be able to provide you with all or certain of our reservation, transaction processing or other services.
Open Hospitality may send marketing information about its products and services to its affiliated travel agents, hotel companies and other business partners, but such marketing information generally will not contain your personal information. Open Hospitality generally does not send marketing information to individual providers of personal information. However, if you are receiving Open Hospitality marketing materials and do not wish to receive such materials, please contact our Privacy Office at the contact information listed below. Open Hospitality generally has no control over the marketing and other onward distribution activities of travel agents, hotel companies and other participants in your transactions.
Open Hospitality will make all reasonable efforts to honor your preferences.
Visitors to Our Websites: When someone visits our Website we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting any of our websites. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.
|Google Analytics||_utma, _utmb, _utmc, _utmz||These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited.||Click here|
|Server side web analytics cookie||ASP.NET_SessionId||These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited. This cookie is deleted when you close your browser.||Click here|
|Server side web analytics cookie||VisitorLocationID*||These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited.|
|Internet booking engine progression cookie||jsaction||This cookie is set by our internet booking engine platform to record the visitor's progression during the booking process. This cookie is deleted when a user closes their browse|
|Internet booking engine multiple room cookie||teasermultiroomversion||This cookie is used to record that users have initiated a multiple room booking. It collects information in an anonymous form. This cookie expires when you close your browser.|
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
To opt out of being tracked by Google Analytics across all websites visit
Links to other websites: This privacy notice does not cover the links within this site linking to other websites not owned by Open Hospitality. We encourage you to read the privacy statements on the other websites you visit.
Open Hospitality strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain data accuracy. Upon request to our Privacy Office, we will use all reasonable efforts to provide you with access to your information, including the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access to your data. Certain areas of Open Hospitality' websites may limit access to specific individuals through the use of passwords and other personal identifiers.
Certain personal information stored on Open Hospitality systems is routinely deleted as it determined to become irrelevant. However, such routine deletion practices vary with respect to different services and types of information and some information may be stored indefinitely.
The most effective way to ensure the accuracy of your personal information in our records is to take care that you, your hotel, your agent or other intermediary inputs your information correctly.
Open Hospitality is committed to protecting the information that you and our clients and business partners provide to us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Open Hospitality has in place appropriate physical and managerial procedures to safeguard the information we collect.
Our data centers and systems employ various layers of access codes and monitoring to prevent unauthorized access, and authorized access to your personal information is generally restricted to our representatives with a reasonable need for such access. We generally employ 128 bit encryption methods when collecting or transferring sensitive data such as credit card information.
Each Open Hospitality employee is generally subject to a confidentiality agreement, which would further restrict unauthorized disclosure of your personal information.
Credit card numbers are used only for processing payments and fraud prevention.
Open Hospitality collects certain personal information about its employees in the European Union, which Open Hospitality uses solely in connection with Open Hospitality' employment-related activities. Employee information may also be shared with Open Hospitality entities or third party service providers (such as Open Hospitality' benefits providers) outside of the EU solely in connection with Open Hospitality' employment-related activities. Open Hospitality has reasonable security measures to protect such personal information. Open Hospitality employees should contact their supervisor or the Human Resources department if they have more questions about their personal information, including their options regarding access and preferences.
If there are updates to the terms of Open Hospitality' Privacy Statement, we will post those changes and update the revision date in this document, so you will always know what information we collect online, how we use it, and what choices you have. For material changes to this Privacy Statement, Open Hospitality will use all commercially reasonable efforts to post notice of such change prior to implementation.
Open Hospitality and the Privacy Office will make an on-going effort to comply with the principles of the Safe Harbor. Additionally, at least once a year, an officer in the Privacy Office shall sign a statement verifying the Privacy Statement's compliance with the Safe Harbor principles, and verifying Open Hospitality' compliance with such Privacy Statement.
However, if you feel that Open Hospitality has mishandled your personal information you should provide the Privacy Office (contact information below) a written description of your complaint. Within a reasonable period after receiving a complaint, the Privacy Office will respond and make any additional good faith efforts reasonably necessary to resolve any dispute.
In the event that any citizen of the European Union is not satisfied with the Open Hospitality' resolution of a complaint, Open Hospitality will cooperate with the relevant European Data Protection Authorities to resolve such citizen's complaint.
Our Privacy Office can be contacted at firstname.lastname@example.org, or Privacy Office, Open Hospitality., Open Hospitality Plaza, 14000 North Pima Road, Suite 100, Scottsdale, Arizona 85260. Within a reasonable time after receiving your request or inquiry, we will attempt to respond to you or otherwise address your concern.
Privacy Statement last revised 10th May 2012
Prices quoted are starting rates only, per room, per night, in US dollars, and are subject to availability at time of reservation. Prices may change without notice. Certain blackout dates, day of arrival and length of stay restrictions may apply, and may vary by arrival date. Rates do not include taxes and gratuities unless otherwise noted. Offers are not applicable to groups, nor combinable with other special offers or promotions.
To apply for a role at Open Hospitality please send an email to email@example.com with your resume posted inside and note the position and location of interest.