80-room Property Also Leverages OpenView Booking Engine and Social Media Marketing
New York, NY April 2012 / Hospitality 1ST / Rome’s Hotel Dei Mellini has upgraded its website with design services and a booking engine from Open Hospitality. The cosmopolitan 80-room property has also tapped the division of Pegasus Solutions for search engine optimization (SEO), search engine marketing (SEM) and social media management.
Hotel Dei Mellini’s upgraded website at www.HotelMellini.com features a clean and well organized web design by Open Hospitality, as well as the powerful OpenView booking engine. Enabling bookings in multiple languages and currencies, and powering dynamic pricing and packaging, OpenView also supports mobile booking to further increase leisure bookings according to Laura Gonzalez, director of revenue generation management, Southern Europe and Middle East for Pegasus Solutions.
“With a new website and expanded marketing efforts online and through social media, the Hotel Dei Mellini has expanded its appeal and opportunities to be booked by leisure guests,” said Gonzalez. “Ideally situated in one of the most popular global destinations, the Hotel Dei Mellini is making its website more effective in creating awareness of the property, ‘selling’ it to site visitors and capturing reservations through an easy booking process.”
A favorite of Italian fashion designers and entertainers, the Hotel Dei Mellini also receives sales and marketing support to drive corporate bookings through Utell® Hotels & Resorts, another division of Pegasus Solutions. Offering preferred relationships with major travel management companies (TMCs), including American Express, BCD Travel, and Carlson Wagonlit Travel, Utell seamlessly matches hotel supply with existing demand, also working with the world’s major travel agencies.
The warm and welcoming Hotel Dei Mellini is ideally situated on a quiet street blocks from the Tiber River, providing guests an urban stay coupled with the charm of a quiet neighborhood. In addition to its 80 distinctly appointed guestrooms and suites, it also offers a rooftop garden, solarium and gym. The property is available at for booking at www.HotelMellini.com, or through the global distribution systems under Utell’s “UI” chain code.
About Pegasus Solutions
Pegasus Solutions is the world’s lead provider of technology and services to hotels and travel distributors, serving approximately 90,000 hotels around the globe, and the majority of the world’s travel agencies. Offering award-winning solutions for booking, distribution, and commission processing services, Pegasus also offers a full array of strategic online marketing solutions and accommodation booking options through its Open Hospitality division. The company also delivers hotel marketing representation services through Utell® Hotels & Resorts, and powersthe niche consumer website www.HotelBook.com™, which is dedicated to promoting independent and boutique hotels worldwide.Through itswidely followed monthly data report The Pegasus View, Pegasus is also recognized as the only hospitality company to report regularly on both business and leisure bookings, for which it was awarded a Stevie Award in 2011.
Pegasus has 22 offices in 12 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale, Arizona. For more information, please visit www.Pegs.com, www.OpenHospitality.com, or www.Utell.com.
214-890-7912 ext. 23
Forte Public Relations
for Pegasus Solutions / Open Hospitality