Pegasus Solutions Acquires Open Hospitality®

Strategic Move Positions Pegasus as One of the Industry’s Top Online Hotel Marketers.

NEW YORK, DALLAS, LONDON and SCOTTSDALE (October 17, 2011) —

Pegasus Solutions has acquired Open Hospitality® in a move that positions Pegasus as one of the top online hotel marketers in the hospitality industry. With the award-winning Internet marketing company operating as a division, Pegasus will now offer its own website design, online marketing and booking solutions, search engine optimization (SEO), mobile website development and social media services.

“Pegasus is committed to being the most trusted and valued partner in the travel industry,” said Mike Kistner, chief executive officer of Pegasus Solutions. “By acquiring an online marketing company known for increasing web traffic volume, improving booking conversion rates and reducing marketing operating costs, we reaffirm that commitment. We can now offer hotel customers our own award-winning Web marketing solutions to raise online visibility and increase reservations.”

Open Hospitality delivers a full array of online marketing solutions and accommodation booking options that help independent, group and chain hotels raise visibility and increase reservations online. The company’s expertise will enable Pegasus to design websites optimized for major search engines and create high-impact email marketing campaigns. Pegasus’ Open Hospitality division will be led by David Millili, CEO of Open Hospitality.

“As the company that first made online booking possible, Pegasus has always forged the path for hotels to remain competitive in an ever-changing booking landscape,” added Millili. “This acquisition demonstrates both a pioneering and visionary spirit to provide not just the information, but also the technology and hospitality expertise to continue to drive customer success.”

Pegasus’ New York -based Open Hospitality Division will provide website and mobile site development, Internet marketing, search engine marketing, and social media services, including Facebook, Twitter, and YouTube. Together with Pegasus’ acclaimed reservations and booking solutions, the blended offering will position hotels to market and sell their most profitable room inventories on the Internet.

“This acquisition allows us to provide customers with the industry’s best solutions to compete in today’s complex booking environment,” added Kistner. “Our combined experience in offering hotels effective booking solutions, as well as the Open Hospitality division’s proven online marketing services, gives our customers access to an unrivaled, powerful toolbox for maximizing online revenue.”

About Pegasus Solutions
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include approximately 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by more than 6,000 member hotels in more than 130 countries. Pegasus is the hotel industry’s most experienced third-party marketing, sales and reservations specialist. It also powers the niche consumer website www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. The company’s widely followed monthly data report The Pegasus View has been awarded a 2011 Stevie Award, and is recognized as the only hospitality report to monitor both actual business and leisure bookings. Pegasus has 21 offices in 12 countries, including Dallas, London, Singapore and Scottsdale, Arizona.

For more information, please visit www.pegs.com or www.utell.com.

About Open Hospitality
Open Hospitality delivers a full array of strategic online marketing solutions and accommodation booking options. The award-winning Internet marketing company focuses exclusively on hotels and hospitality verticals. The company helps independent hotels, groups and chains to raise online visibility, build market share and increase online reservations. Open Hospitality designs websites optimized for major search engines and creates high-impact email marketing campaigns. Its diverse client base of over 600 hotels in 38 countries includes some of the most renowned names in the hotel industry, including Helmsley Hotels in New York, Empire Hotel Group, Blakes Hotel in London, Warwick Hotels International, Graves Hospitality and Noble House Hotels among others. The company is headquartered in New York and has offices in major cities including Los Angeles, San Francisco, Anaheim, Las Vegas, Dallas, Miami, and Bonita Springs.   

For more information visit  www.openhospitality.com or call:  (212) 989-7227
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