Debut Launch from Open Hospitality Service Expands Booking Options for Hotels' Guests
NEW YORK (December 7, 2011) - Pegasus Solutions has launched OpenFlex as the debut offering from its Open Hospitality® service. A mobile website design solution, OpenFlex allows hotels to deliver promotional offers correctly formatted for any mobile device.
By expanding the hotel booking choices hotels can offer guests, OpenFlex ensures hotels are capable of seizing business opportunities wherever consumers are comfortable making their accommodation bookings. According to David Millili, chief executive officer of Open Hospitality and chief web officer for Pegasus Solutions, this also eliminates the chance of wasting precious consumer attention.
"Displaying a desktop version of a special offer website on a handheld smartphone has the potential to frustrate the consumer, who won't book as a result," said Millili. "OpenFlex, combined with our powerful mobile booking engine, instead allows mobile bookers to quickly access promotional information through their preferred point of contact, and even allows them to add extra items to their room bookingsuch as food and beverage or event tickets."
With industry reports predicting a climb in the number of US consumers using mobile for travel research from 19.7 million in 2010 to 29.7 million in 2012, Millili adds that tapping mobile for revenue generation is imperative for hotels.
"Some in the industry expect the number of guests who will start booking travel via mobile will double to 15.1 million in 2012," added Millili. "The time is right to expand our focus on the growth of online mobile purchases as well as social media access. At the hotel, it's all about creating comfort in the stay. In selling, it's all about creating comfort in the booking process with the same revenue-generating features the hotel is accustomed to providing via desktop versions of their website."
A complete set of mobile solutions for hotels is available from Open Hospitality, which delivers a full array of online marketing solutions and accommodation booking options that help independent, group and chain hotels raise visibility and increase reservations online.
About Pegasus Solutions
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include approximately 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by more than 6,000 member hotels in more than 130 countries. Pegasus is the hotel industry’s most experienced third-party marketing, sales and reservations specialist. It also powers the niche consumer website www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. The company’s widely followed monthly data report The Pegasus View has been awarded a 2011 Stevie Award, and is recognized as the only hospitality report to monitor both actual business and leisure bookings. Pegasus has 21 offices in 12 countries, including Dallas, London, Singapore and Scottsdale, Arizona.
About Open Hospitality
Open Hospitality delivers a full array of strategic online marketing solutions and accommodation booking options. The award-winning Internet marketing company focuses exclusively on hotels and hospitality verticals. The company helps independent hotels, groups and chains to raise online visibility, build market share and increase online reservations. Open Hospitality designs websites optimized for major search engines and creates high-impact email marketing campaigns. Its diverse client base of over 600 hotels in 38 countries includes some of the most renowned names in the hotel industry, including Helmsley Hotels in New York, Empire Hotel Group, Blakes Hotel in London, Warwick Hotels International, Graves Hospitality and Noble House Hotels among others. The company is headquartered in New York and has offices in major cities including Los Angeles, San Francisco, Anaheim, Las Vegas, Dallas, Miami, and Bonita Springs.